The impact of Big Wine!
Others have pointed to this article, yet I am so astounded by these three simple points made by Hoyt Hill in the Nashville City Paper that I must repeat them...
Thirty percent of the wine sold in the United States is distributed by one wholesaler, Southern Wine and Spirits, and, in the states where Southern Wine and Spirits actually does business, they distribute more than 70 percent of the wine sold?
Approximately 80 percent of the wine produced in Australia is made by three companies? Approximately 70 percent of the wine produced in California is made by five companies? And that Foster’s is one of those three Australian companies and one of those five California companies?
One man, Michel Rolland, is the winemaker at more than 200 wineries?
And those stats don't even talk about Constellation and Gallo!
Big is not inherently bad and some of these companies/trends ensure that more US consumers are introduced to wine. Yet, the inherent homogenizing effect that these big companies can have -- be it compromising quality in the name of "scale," undermining key wine making areas that could have wonderful futures if supported or focusing heavily on the latest marketing trends as opposed to the long-term investment that great wine requires -- must be watched. Mr. Hill is right to highlight a few of the better known importers as sign posts for quality wine.
Yet, consumer groups -- and maybe it starts with the small community of wine bloggers -- need to hold these companies accountable so that there is always an environment for quality wine. Fermentations' work following the Michigan shipping issues is a great example of this. Their opposition to proper use of place names, their efforts to weaken (as opposed to maintain or strengthen) US vintage dating rules, their weakening of quality wines that they acquire (I've heard this is the case with Gallo's purchase of Louis Martini in Napa, yet have not witnessed anything myself) or the limited selection of wines carried by distributors like Southern are just a few places where they need to understand that they are undermining the future of a great industry. Finally, I do not believe that this is merely a fight to protect small producers against "Big Brother." I believe that such watchdogs actually have the shareholders (at least in Constellation's case as Gallo and Southern are private companies) long term best interests at heart. Happy to pitch in on this and am open to good ideas that can launch such an effort. If the world Mr. Hill describes is allowed to continue to grow, we all could lose.


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